It all started in the summer of 2015 when All-City Cycles had an idea for a new colorway, and new feature, for their bikes. All-City needed to put it through the paces of societal acceptance, and see if it passed the necessary awe requirements to appear on a brand with such artistic caliber and reputation.
I was approached and asked to put a third bottle cage underneath the downtube of a bike not normally featuring one, and then paint the bike in a sharp orange and red fade, angled forward from the rear to front. These two features would be shown to the world for two years, and conversed about in detail, to gather data on the emotional reactions they would cause.
The extra bottle mount was added to a The Official Intergalactic Surly Regional HQ Cross Check by the phenomenal people at Comrade Cycles, with the paint artistically applied by yours truly.
This configuration was raced at Dirty Kanza. It was commuted around both the cornfields of Illinois, and the urban environment of Denver. It was photographed with the pictures disseminated around the internet. All, evoked much emotional response, involuntarily, it simply held the observer captivated.
All the data and numbers were compiled and were crunched into a computer machine that spit out a result not seen before by the likes of the cycling mankind.